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Taking a look at your competitors in the Do you wear wigs have you worn wigs will you wear wigs when will you wear wigs shirt also I will do this market is also an excellent way of determining a ballpark idea of what your retail cost should be. Taking a look at a competing t-shirt line to see how they price their shirts gives you a rough idea of what the market is willing to spend—assuming they’re successful. Anyone can price a t-shirt at $150 and “sell” it online (aka offer-it available for sale), but that doesn’t mean anyone is buying it. This isn’t to say you should just price your t-shirts at the same price, or just $1 less than your competitors, but it’s important to think about what other people are charging for their product when you’re trying to convey to your customers that they should choose you.
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